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Jack Daniel’s

Jack Daniel's


Bottled at 94-proof, Jack Daniel’s Single Barrel Select layers subtle notes of caramel and spice with bright fruit notes and sweet aromatics for a Tennessee Whiskey with one-of-a-kind flavor.

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What’s special about a barrel?

The Personal Collection Program invites you to personally choose your very own barrel of Jack Daniel’s Single Barrel Select Tennessee Whiskey and have it bottled. Not only do you select your whiskey’s desired flavor, but all the bottles can also be personalized. It’s as close as you can get to having a barrel of Jack Daniel’s made exclusively for you.

The Jack Daniel's logo being branded onto a barrel.
A bottle of Jack Daniel's Single Barrel Select beside its packaging.

What is personalized?

  • Bottles personalized with barrel number, rick location, and customizable silver medallion
  • Personalized barrelhead
  • Crystal decanter with rocks glasses
  • Recognition in the Jack Daniel’s Personal Selection Room in Lynchburg

Whiskey being poured from a barrel into a glass.

What selections can I make?


Our Distilling Team will select the barrel on your behalf based on your preferences.


We’ll send you tasting samples representing three, distinct flavor profiles: Full-Bodied & Robust, Flavorful & Balanced, and Sweet Forward. Once you decide on a flavor profile, we’ll select a barrel with whiskey that matches.


We’ll provide a 375mL sample from three carefully selected barrels. Upon tasting, you will select your preferred barrel, and the distillery will go to work bottling that whiskey.


Join us at the Jack Daniel Distillery in Lynchburg, TN where our Distilling Team will lead you through the barrel selection process. Our Barrel Concierge will work with your Jack Daniel’s representative to coordinate a tour of the distillery, a special lunch at Miss Mary Bobo’s, and a walk through the town square. *Three-week lead time necessary for distillery visits.

How much do I get? / What does it cost?

Approximately 240 bottles.

Purchase of the bottles will be made through a local retailer who determines the retail price per bottle.  If you click the button below to complete the form to request information, a representative of Jack Daniel’s will be in contact to start the process.


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